I help companies to clarify, define and articulate their
value propositions
and use them to create...
clearer and more compelling messages
Value Proposition Development
creating clear and compelling propositions for agencies and their clients
Value Proposition Knowledge Base
definitions, examples and insight into value proposition theory and practice
Marketing Communications
all the ex's - experience, expertise and examples of marketing and communications strategy
Andy Criddle
Communication, value proposition and message consultancy...
for brands, companies, sales and marketing, and employee communication.