Marketing and Communications Strategy - including programme management

My marketing and communications experience has helped organisations large and small to develop successful marketing strategies and effective communications programmes. However, unlike many consultants, I also have the programme management skills to implement these plans when required - and I always get an extra buzz from seeing a plan through to its fulfilment.

I understand every aspect of communication; from crafting the message to managing its delivery through effective programme planning and channel management. Which is why I have developed and/or managed brand, marketing and internal communication strategies for:

•  GlaxoSmithKline

•  Whitbread plc

•  GMAC / Vauxhall Finance

•  Terrapin

•  Volkswagen Group

•  Milliken Textiles

•  Parker Hannifin Corporation

•  Tesco

•  Energis

•  SBC Warburg

•  Woolworths Group

•  The Finance & Leasing Association (FLA)

•  Fujifilm Electronic Imaging

...not to mention a host of smaller and less well known organisations with names you probably won’t have heard of - yet!

  • CASE STUDY:

    GlaxoSmithKline Travel Health Strategy...read more>>

    I developed a comprehensive communications strategy for GSK to promote its travel health range of vaccines to the UK GP network and through them to UK consumers/travellers. The strategy included both digital and traditional channels plus a comprehensive knowledge base for global travel and such innovations as personal online vaccine records.

  • CASE STUDY:

    GSK Malarone...read more>>

    I facilitated a brand development programme for GSK’s anti-malarial vaccine Malarone. The programme included creation of a new brand portrait for the vaccine (which had introduced a paediatric application) and a marketing strategy for relaunch to UK medical professionals and consumers.