Marketing and Communications Strategy - including programme management
My marketing and communications experience has helped organisations large and small to develop successful marketing strategies and effective communications programmes. However, unlike many consultants, I also have the programme management skills to implement these plans when required - and I always get an extra buzz from seeing a plan through to its fulfilment.
I understand every aspect of communication; from crafting the message to managing its delivery through effective programme planning and channel management. Which is why I have developed and/or managed brand, marketing and internal communication strategies for:
• Whitbread plc
• GMAC / Vauxhall Finance
• Volkswagen Group
• Milliken Textiles
• Parker Hannifin Corporation
• SBC Warburg
• Woolworths Group
• The Finance & Leasing Association (FLA)
• Fujifilm Electronic Imaging
...not to mention a host of smaller and less well known organisations with names you probably won’t have heard of - yet!
GlaxoSmithKline Travel Health Strategy...read more>>
GSK Malarone...read more>>
I facilitated a brand development programme for GSK’s anti-malarial vaccine Malarone. The programme included creation of a new brand portrait for the vaccine (which had introduced a paediatric application) and a marketing strategy for relaunch to UK medical professionals and consumers.