Message Management and Crafting

“I understand how words need to work in partnership with imagery for communication to be at its most effective.

My trading name demonstrates the importance I place upon this partnership. I can craft words that paint pictures, but adding images brings messages to life.”

I’m told that I’m unusual - I hope it’s meant as a compliment - because I’m a communications strategist as well as a crafter of messages. It’s why I can turn complex propositions into clear and simple messages - and do it with a passion.

With more than 25 years communications experience, I understand how to manage the message so that it is not just understood but also elicits the desired response. I understand how the prevailing attitudes of recipients can affect how a message is interpreted; how conviction can be created and embedded; and I set the tone of voice and establish the core messaging that should underpin all sales, brand and/or campaign copy.

What I do effectively establishes the textual equivalent of corporate identity guidlines to ensure clear and consistent communication of the value proposition through all future sales and marketing messages.


    CenterParcs, brochures and web site more>>

    In 2006 I devised a new tone of voice and copy style for CenterParcs. The core messages I crafted for their brochures and web site, set the benchmark for all future marketing & brand communications.

  • CenterParcs, brochures and web site